Amardip Atwal's WordPress Blog

Entrepreneur, Sales Manager, Team Builder, Start Up's, SAAS,

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Building Trust = Brand Loyalty

Building trust with your customers is key to sales. Do customer trust your company and product? Being able to build trust will help you drive more customers to your business and lead to higher sales. Many people forget that when consumers buy, they are looking for a product that will fill their needs and will last.  Once this trust is formed with a product then you have brand loyalty. Take Apple for example consumers trust the products, they know that they are going to last and are built to cater to each individual with custom apps. Because of this people have formed brand loyalty for Apple and they will keep buying their products over and over. Apple is able to adapt to the customer demands and are always one step ahead of their competition. Walk into an Apple store and you will notice that they are building trust with each individual customer. They thank their customers for coming into the store. They make recommendations based on your needs. They understand the customer’s lifestyle and create a complete solution for them.  This is why people are willing to stand in line for hours just to get into an Apple store.  Building this trust will create happy clients and they will recommend your business to others as well as continue to give you repeat business.  


What are you doing to build trust with your clients?




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Is social media hurting social skills

The other day I was having a general conversation with some family at a party that I hosted. The topic of social media came up and how everyone is on Facebook, Instagram, Twitter and now Snapchat.  We looked around to see how many people were paying attention to ongoing event. We were surprised to see that half of the people there were paying attention to their phone. The funny thing was as I was hosting the party I was getting tagged left and right in their posts. They were worried more about status updates rather than enjoying the party.  Every time I would look at a post it would make me laugh because there would be a picture/status update with hastags #somuchfun #havingagreattime #party #dancing #fun.  But in reality these were the people who were just sitting down and paying attention to their phones rather than enjoying the party. It got me thinking that socializing is going to be a thing of the past as people are getting lazier and relying on social media as a means to communicate. I can see the next generation struggling with social skills as they are relying on technology as a means of socializing.  Don’t get me wrong I love social media but I think it has to be used in the correct way. When we use social media correctly it can be a very powerful tool and if it is not used correctly it can definitely damage our reputations which we see on a daily basis.